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Long Tail Effect 长尾效应

2014年07月17日 11:48 来源于 财新网
畅销书和小众读物哪个才是亚马逊的收入主力?大企业和小公司哪个才是Google广告的主要来源?答案可能和你想的不一样。互联网的出现改变着我们的生活,如今商家念念不忘的已经不再是广受追捧的流行产品,而是需求曲线上那条无穷长的尾巴。
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Long Tail Effect 长尾效应

“Long tail effect” is a term used a more and more with the retail landscape’s transformation by the Internet. The phrase was coined by Chris Anderson, the chief editor of Wired magazine, in 2004. Anderson argued that products with a low sales volume can be combined to form a market share that can compete with hugely popular goods if the distribution channel is large enough.

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