Long Tail Effect 长尾效应

Long Tail Effect 长尾效应

“Long tail effect” is a term used a more and more with the retail landscape’s transformation by the Internet. The phrase was coined by Chris Anderson, the chief editor of Wired magazine, in 2004. Anderson argued that products with a low sales volume can be combined to form a market share that can compete with hugely popular goods if the distribution channel is large enough.