Vertical E-commerce 垂直电子商务

Vertical E-commerce 垂直电子商务

Vertical e-commerce is a model used by websites that sell products from a particular industry or goods with a similar theme. The model differs from that used by most large e-commerce sites, like Taobao.com, which offer a range of products. Vertical e-commerce websites are often shops that offer professional services to attract visitors, and they also engage in business-to-consumer or business-to-business activity. For example, Jumei.com is a vertical e-commerce website that focuses on cosmetics. Customers find it easy to find a specific product they want on such websites, but these sites would become extinct without unique or professional services.