Hunger Marketing 饥饿营销

Hunger Marketing 饥饿营销

Hunger marketing is a promotional strategy that plays on people's desire to get something others badly want as well. It drums up attention for new products and apparently limits supplies, making buyers think it is harder to get the product than is actually the case. Hunger marketing works only when potential buyers cannot easily find substitutes. It often allows the producer to charge a higher price than previously advertised because of the strong demand, but it runs the risk of creating a backlash should customers learn they were ill-informed about shortages and walk away. A firm’s reputation may also be hurt if its hunger marketing keeps buyers waiting but a product turns out to be disappointing. Property developers, smartphone makers and auto sellers have been known to use hunger marketing to promote sales.